Differentiate From Competitors. Depict the MOA. All on One Slide.
Our client developed a pharmaceutical drug for a disease that was more effective than the competitors’ products but shared parts of the same mechanism of action (MOA). In a single slide, we needed to explain how the main pathway was afflicted and how the targeted MOA of our client’s drug was more successful and caused fewer side effects than the broad MOA of its competitors.
The FORCE team truly deserves a medal in scientific leadership for the work they have done on this deliverable.
– Client’s Medical/Legal Review Team
Our teams collaborated on ways to present the MOA and disease state. We had to convey complex scientific ideas succinctly but not oversimplify. It wasn’t an easy task, but the result was a highly customizable tactic highlighting the disease state targeted by our client’s product. In the end, our client’s goals weren’t just met—they were exceeded.
We did what FORCE does best: We took a massive amount of information, refined it exhaustively, and found a creative and pleasing way to make it easily digestible for the target consumer.
Getting Results: Providing a Data-driven Presentation
Our client wanted to give healthcare professionals (HCPs) an opportunity to interact with their brand, and they wanted to answer HCP’s technical questions in a setting that didn’t feel promotional. We wanted to foster a more academic discussion than the standard promotional activity. And we succeeded.
In this space, individual prescribers are an essential part of the market share. Our client’s product was well known but was not being used as early as possible in most HCPs’ treatment algorithms. HCPs must have confidence in the products they prescribe, believing in and understanding the safety and efficacy of each treatment in their arsenal. We had to ensure that HCPs understood our client’s product well enough to prescribe it earlier in the treatment process.
Our program leveraged customized tactics to anticipate questions and keep the discussion flowing. It allowed HCPs to draw their own conclusions and take home a more accurate and positive appreciation of our client’s product. We more than fulfilled client expectations. We surpassed them.
Adapt and Succeed: Helping a New Division Define Itself
When a company is just starting out, it needs help. It needs direction. It needs a game plan. It needs experience-driven policy. A new client had just parted from its parent company and was running its business on inertia and improvisation. Two new departments were in dire need of guidance, so they came to us.
Our clients were unfamiliar with their new space, and their internal teams had not yet been fleshed out. They knew FORCE’s reputation, and they wanted us to show them the way. Our primary goal was to develop guiding tactics for their employees—one for each new department.
Strategy and execution guidance is difficult to formulate in any situation. This is especially true when a client is still in its initial growth stage, just starting to define ownership and leadership roles. Speed bumps occur during any project. At FORCE, we recognize this and make it our mission to adapt to new situations and always lead with science as we innovate solutions. We worked with the client as they expanded and honed their vision for their new departments.
We were patient and responsive. After intense internal scrutiny, we created the exact deliverable that our client needed to succeed in their market. The client was overwhelmed by our thoroughness and ended up with a deliverable that presented them with clear and succinct goals and guidance.
Creating a Customer Engagement Management Solution
Nothing is more frustrating than missing an opportunity to connect with key customers. FORCE is often approached to help clients remedy this common problem, and although every client is unique, each customer management solution follows our internal process designed to maximize client collaboration and success.
Our client needed help managing its customer connections. After intensive research, the FORCE team identified a digital solution. It required a complete handoff with no direct logistical support from us. After conducting capabilities and discovery meetings with the client, we merged our abilities with their needs and devised a plan outlining the exact tool that we would craft for them and the budget required for project success.
The client reviewed our proposal and offered their feedback, and we made all necessary adjustments as quickly as possible. We designed and developed the product while teaming with the client, ensuring a product that their team appreciated and could quickly learn and understand. Our results fit their expectations precisely.
Since implementation, we’ve worked closely with the client and have met each expansion and refinement request, building a practical customer-centric tool that is applicable throughout their business. We turned a client’s weakness into a strength, all by leading with science and listening to their needs.
Collaboration Creates Favorable Multichannel Results
Clients often need multiple project phases to fully realize ambitious goals. One client wanted a long-lasting solution for their target education needs and a TED Talks–style event to reach a live audience. It was an ambitious project, but we had the capabilities to execute it flawlessly.
First, we were charged with making six videos for digital syndication to act as enduring content. We conducted a series of online advisory board meetings and crafted a theme and story for each video, keeping in mind that they needed to be interactive, personal, and enduring to tie into future educational opportunities. The result was a collection of “evergreen” videos that effectively educated the target audience. All of the videos are still used by the client today,
In the second phase of this project, we developed a series of live disease state TED Talks–style programs. Speakers presented case studies with discussions and interactive polling sessions in an intimate setting with 25-30 audience members.
Our goal was to bring a more relaxed connection to the educational content while providing each attendee with a personalized experience. Despite an abbreviated timeframe, we tackled all challenges and gave the client an event aligned with their lofty vision and expectations.
We recruited enigmatic speakers who were trained by a professional TED Talks–style coach, and we chose appropriate venues to accommodate cameras and technology. We conducted live polling on iPads during each presentation and filled the audience with the appropriate professionals by allowing the client’s sales team to recruit attendees.
Our team then crafted materials for each milestone throughout the recruitment timeframe: personalized 3D save-the-dates, formal printed invitations, and a letter from the faculty. We also provided the representatives with an implementation guide, which provided questions and resources and outlined each step of the recruitment process.
Our results speak for themselves. A total of 93% of attendees rated the overall quality of the live event as “excellent” and stated that they would attend an additional educational workshop by the client, and 92% said that they were very likely to recommend the program to their colleagues.
We executed an ambitious project with perfection. The client was happy, and their target audience left the event both educated and enthusiastic about the client’s company.
Clinical Discussion Produces High-Quality Interaction
Whenever a client launches a new product, it is critical to ensure that the medical industry is educated thoroughly on its benefits, risks, target patient populations, and treatment algorithms. Fortunately for one client, we have extensive expertise in reaching target audiences.
Our client had just developed a new device and needed to inform healthcare professionals (HCPs) that it is effective for a specific patient demographic. Drawing from our experience and successes, we chose the most potent way to reach this group of HCPs. After plotting programs across the US, we developed tactics to create an extremely powerful prospect funnel.
Our professional and exhaustive invitation process produced an impressive turnout, and our carefully crafted programs answered all pertinent questions, thoughtfully informed the audience, and helped attendees leave with a comprehensive understanding of how the new product best fit into their treatment algorithms. The positive feedback was overwhelming.
In our post-discussion polls, more than 80% of attendees responded that faculty member knowledge and style of engagement and the overall planning experience were “Very Good” or “Excellent.” Most attendees left with a positive view of our client’s new product and felt knowledgeable enough to confidently prescribe it for the appropriate patient population.
At FORCE, we lead with science, and each audience receives a strong dose of easily digestible scientific information. At the end of the day, that is our reason for being.
Crafting a Journey – Delivering an Experience
Each client wants us to go above and beyond to forge a unique experience. One client asked us to create an advisory board meeting that gathered a large group of thought leaders to discuss important supporting product information before launch. They needed it to be an experience, an adventure. They needed something that the thought leaders would never forget. And we delivered.
To keep the thought leaders involved and excited, we sent out designed communication pieces to highlight the logistics and the significance of their involvement. At the advisory board meeting, we infused unique elements into the journey by incorporating activities that inspired and energized the thought leaders and built a sense of community. We engaged them and gained their insights in a fresh and innovative way.
The meeting was a huge hit. Both the client and the thought leaders raved about the entire experience. People learn when they are engaged and feel valued, and that was our goal. We created an interactive event for these participants, and both they and the client left with strong insights and amazing memories to share with their peers.